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Government Of Assam Finance Directorate of Small Savings

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Mass Promotion & Publicity

Small savings schemes are absolutely safe and attractive investment options to the common masses. Moreover, it mobilises resources for nation building.

The Directorate of Small Savings, Assam is the designated agency to promote the habit of small savings in the State. It adopts vigorous direct contact measures including rural publicity campaigns at the block level, agents’ training programmes at the district level and small savings advertisement through local electronic and print media.

The common publicity measures adopted by the Directorate are:

  • Promotion through posters, banners and leaflets, highlighting the various investment options and new schemes.
  • Promotion through electronic media in the form of TV advertisements and radio talks.
  • Promotion through print media, in the form of write-ups, press releases and advertisements.
  • Promotion through hoarding and flex boards at prominent places in the state.
  • Promotion through street plays and mobile theatres.
  • Promotion through social media tools like Facebook and Twitter.